I’m a huge fan of CBS’s Amazing Race, so I was pretty excited about last night’s tea-centric episode. They talked a little bit about Snapple’s new flavor launch (sounds awesome); here’s more about it in the official press release:
: Snapple packed its bags for a nonstop journey to India to launch its newest limited-edition tea, Snapple Papaya Mango Tea, coinciding with “The Amazing Race” pitstop in India during last night’s broadcast. The newest Snapple tea is a blend of healthy green tea, tasty black tea and the exotic flavors of papaya and mango. Inspired by a region in India that is steeped in rich tea tradition which traces back over 2,000 years, Snapple Papaya Mango Tea is now available in regular and diet versions at participating retailers nationwide.
The new Snapple Papaya Mango Tea was unveiled during last night’s episode of “The Amazing Race” where contestants participated in a traditional tea tasting of amazing proportions. Teams began their journey in Kunming, China and traveled along the ancient tea trading route to Kolkata, India where they collected ingredients that would combine for the perfect tea blend. Snapple was highlighted within the episode and the new tea was unveiled on the mat when host Phil Keoghan presented the prize package to the first place team.
“Snapple has a long history of making the ‘Best Stuff on Earth’ even better,” said Regan Ebert, Vice President of Marketing for Snapple. “Our partnership with ‘The Amazing Race’ represents the latest in our legacy of innovation. Now the race is on for consumers to grab this limited-time Snapple Papaya Mango Tea inspired by India and ‘The Amazing Race.'”
The new Snapple tea will be supported with television advertising throughout the season that will air during each episode of “The Amazing Race” on CBS starting next week. The custom Snapple “Real Facts” spots are consistent with the classic look and playful personality of Snapple while highlighting the rich color palette and intricate label design of the new Snapple Papaya Mango Tea.
Additionally, Snapple is sponsoring “The Amazing Race” 10 year anniversary celebration in Miami, Fla. on Saturday, May 7, which will also coincide with this season’s finale on Sunday, May 8 on the CBS Television Network.
Snapple Papaya Mango Tea and Diet Snapple Papaya Mango Tea are now available nationwide. For a list of participating retailers, visit Snapple.com. “The Amazing Race” airs Sunday nights on CBS (8:00-9:00 PM, ET/PT) on the CBS Television Network.
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